To Heed is to Pay Attention
BuildingTruer Software
We craft software with empathy, not ego. Clarity over chaos.
Technology that empowers people, not exhausts them.
Our Work
Tools built with intention. Designed to empower, not exhaust. Each one exists to make someone's day better.
Plotifyd
A simple and thoughtful way to showcase your team on the map. Plotifyd lets you place each member in their real location, highlight their story, and embed a beautiful, interactive team map anywhere.
Built for remote-first teams who want their people to feel seen, connected, and represented.
Project Cirrus
A simple and calm way to work with your JSON data without complexity. Project Cirrus helps you organize, manage, and use essential information with clarity and ease, keeping your workflow light and focused.
Designed for people who want a gentle tool that handles JSON without getting in the way.
Project Keystone
A calm and dependable system that helps teams manage sensitive workflows without clutter or confusion. Project Keystone brings structure, clarity, and protection to the parts of your work that need it most.
Built to help teams work with confidence, focus, and trust.
Craft OverChaos
We build software with empathy before efficiency, understanding before architecture. Our products begin with human insight, not assumptions. They're crafted to empower, not exhaust.
Pay Attention First
Before we design or code, we listen. We observe. We understand. Every meaningful product begins with human insight.
Empathy Over Assumptions
We ask: "Does this make someone's life better?" If the answer is no, it does not get built.
Build for the Niche, Not the Noise
We build for the overlooked, the underserved. For deeply specific problems that matter immensely to those who experience them.
Privacy & Trust
Trust is not a feature. It's a foundation. We collect less, protect more, and design with respect. Privacy is non-negotiable.
Impact Over Hype
We don't measure success by metrics or virality. We measure it by usefulness. If one person's day becomes easier, we have succeeded.
Small Teams, Big Focus
True craftsmanship requires intention, not an army. We stay small to stay sharp, focused to stay thoughtful, independent to stay human.
Our Journal
Thoughts on building thoughtful software with attention and empathy.
Product Updates
New features and improvements
Early Access
Beta access to new products
Insights
Behind-the-scenes content